In business, the man limited by his sense of ethics (outlawed ethics is not included) is going to be sorely disappointed with his outcome. There is a limit however to how brutal one can be as; no deformity of ethics can go discovered by the general public, as the public’s perception is never understanding, but always negative. The greatest business comes from the greatest Brutus, seemingly friendly, but plotting in the background. While Edison’s tactics were highly unethical, his business tactic was relatively successful: the general population began to associate AC with death. Among businessmen today, the tactic could be justified. However, Edison provided no proof of his claims, and today, competitive reaction would immediately disprove of his unsupported claims. The intention of the attack could be well justified business-wise if he could support his claims with factual information instead of exploiting his reputation.
